I just want to share how much using the principles are helping me in connecting with audiences. I mentioned during our course that my objective was to learn new ways to write copy for advertising that were not based on traditional advertising techniques (creating scarcity, discrediting ways of thinking, bragging, etc…). Last Monday I started a Facebook ad campaign (a free eBook and video series) for my next launch, using bits from the manifesto. It has been the best campaign I’ve ever had (I did about 6 before) in terms of conversion and cost per conversion. I’m now writing the video series keeping the same “frequency”. Above all, I feel that I’m truly coming from my heart instead of coming from my head. I feel aligned with my truth and people are responding to it. Thanks Cassi and the community.